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Jay Ashcroft, photographer and videographer

Jay Ashcroft

Photographer & Videographer

Jay Ashcroft has always been just a little bit... Different. If you've met Jay, then you know that he marches to the beat of his own drum. He's always followed his gut, and sometimes an impulsive and nonsensical approach takes the lead - but the pieces always come together in the end. 

Studying Studio Art at the University of Guelph with a focus in black & white film photography, it became pretty clear upon graduation in 2012 that he had absolutely no clue what he wanted to do with his life. 

After a number of deep dives down the rabbit hole of a young man's career, Jay eventually landed back in his home town - working under a photographer who quickly became his mentor. 

In 2019, Jay started his own company - Jay Ashcroft Videography. This company quickly went through a number of brand changes including Jay Ashcroft Media, Ashcroft Media Co., Ashcroft Media Collective and finally four32 MEDIA. 

And now, here we are - with a decade and a half of creative endeavours and career development attempts under his belt, Jay has done it all and seen it all. 

With a wide variety of skillsets and various applications - Jay takes what he's learned from his diverse young adult life and applies it to the work that he does with business owners and career professionals every day. 

Jay is a photographer, a filmmaker and a writer. He lives an hour north of Toronto with his partner Em and their dog Juni. 

I'm an avid self educator, bringing my years of experience to everything that I do.

The only way forward is simply one step at a time.

Slowly but surely.

"One hour per day of study in your chosen field is all it takes. One hour per day of study will put you at the top of your field within three years."
- Earl Nightingale

Above all else, I strive for self improvement and self education in everything that I do. Research, apply, learn and repeat. Following this metric and applying it to your work every day is the best shot you have at sculpting the life that you want to live. 

If you're somehow able to keep showing up every single day, then you're already half way there.

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