Creative Business Fundamentals Course coming soon. Sign up for the newsletter to stay informed with updates.

Jay Ashcroft

Feb 143 min read

Time Management: The Difference Between Working IN Your Business and Working ON Your Business

Building and maintaining a business takes a lot of time, effort and commitment. That almost goes without saying, but as always – I’ll say...

Jay Ashcroft

Feb 83 min read

Burnout. What is it And How Can You Avoid it? (Or accept it)

It’s inevitable. We all get it, none of us want it – but it comes, no matter what. Or does it? Now, as someone who’s gone through burnout...

Jay Ashcroft

Feb 64 min read

The Power of Pushing Through: Overcoming Challenges with Resilience

We all have bad days – sometimes we just wake up and we are not feeling it at all. So what do you do? Do you take the day off? Do you lie...

Jay Ashcroft

Feb 23 min read

The Dunning Kruger Effect: What it is, and How We Can Use It To our Benefit

Everyone is great at that one thing, when they first start. And I mean, great. It’s been measured time and time again across an infinite...

Jay Ashcroft

Jan 294 min read

How To Win Friends and Influence People Explained – The Part About Praise Instead of Criticism

I’m sitting as a passenger in my mentor’s truck – we’re heading to a wedding back in my hometown. He takes a drag off his cigarette and...

Jay Ashcroft

Jan 276 min read

What Should My Career Be? Looking to Your Childhood To Understand What Defines You

A career is a funny thing. What the hell is it? I suppose my definition of a career falls somewhere along the lines of that thing that...

.I help creatives improve their business mindset.