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Your Work is Everything – The Meaning Of Life Seen Through The Lens Of Projects
The things we create are mirrors to our own consciousness, and if we fail to ever create anything of any meaningful significance throughout the course of our lifetimes, then we’ve completely missed the mark.

Jay Ashcroft
2 days ago7 min read


AI Is Changing Society – But Not In The Way You Think It Is
AI has changed the way the world works. What used to take a team of 5 can now be done by one person. What used to take 5 hours can now be done in 10 minutes. This all sounds great – but there are two very clear camps of people when it comes to AI injecting itself into our society.

Jay Ashcroft
Apr 227 min read


Why Your Phone is Stealing Your Best Ideas
The most creative moments you have in your life happened for you when you had absolutely nothing to do. Waiting in line, staring out the window during a boring meeting, laying in bed before you fell asleep.

Jay Ashcroft
Apr 176 min read


The Sooner You Accept it Will Take a Long Time, The Quicker it Comes
The sooner you’re able to accept that it’s going to take a lot longer than you thought it would, that’s when everything comes – all at the same time. This sounds simple enough. But if it’s so simple, then why do we have such a hard time doing it?

Jay Ashcroft
Apr 93 min read


Your Environment Defines You
In 1975, there was an epidemic of fear sweeping across The United States - and it wasn’t the increasing fuel costs or the unrest in the war torn countries that the US was constantly at odds with.

Jay Ashcroft
Jul 13, 202511 min read


3 Proven Strategies to Influence Anyone: Absorb These into Your Mindset
Regardless of what you wish to accomplish in your lifetime, it will undoubtedly involve other people. This means that you’ll need to be able to influence their decisions, their behaviours, and ultimately their opinion of how you carry yourself.
Because you’ll be influencing their opinion of how you carry yourself, it’s important to note from the onslaught that there is a sizeable difference between influencing and/or manipulating someone.

Jay Ashcroft
Jul 6, 20255 min read


Mindset Hacks: 3 Lessons I learned Driving Across The Country With $500
Something I harp on quite often is that you don’t have to know why or even how, you just need to know what. What is the thing? What do you want to do? It can be anything. If you have an idea, pursue it. Let it lead you where it is trying to lead you.
Along the way, ask for help, trust that when your back is up against a wall, your instincts will show you the way out, and be cognizant of the fact that the real reason you’re pursuing something is usually buried somewhere be

Jay Ashcroft
Jun 23, 20256 min read
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